WAWilliam Adams.
The United States Capitol framed by trees in Washington, D.C.
Strategy. Partnership. Growth.

William M.
Adams.

Strategic Pricing &
Business Development Executive

Turning complex opportunities into competitive strategies and lasting business growth.

Let’s connect Explore my experience
Silver Spring, Maryland · Federal & commercial markets

01 / About me

Analytical by nature.
Strategic by experience.

William M. Adams, strategic pricing and business development executive, seated at his desk
15+Years of experience
10+Years in management
8Career chapters

I’m a business development and pricing executive with more than 15 years of experience shaping competitive strategies across federal civilian, defense, and commercial markets.

From Deloitte and Raytheon to independent consulting, I’ve partnered with executive leaders, built high-performing teams, and translated complex financial requirements into client-aligned proposals. My work brings together analytical rigor, trusted relationships, and a focus on sustainable business growth.

BBA, Finance & Accounting

University of Cincinnati · Cincinnati, Ohio

02 / Experience

A career built on impact.

Connecting pricing expertise with the people and strategies that move business forward.

2009 — Present
Nov 2023 — Present

Government Financial Consultant

Waide Government Solutions · Silver Spring, MD

  • Advise 8(a) government contractors on go-to-market and GSA Schedule pricing strategies for federal civilian markets.
  • Lead vendor and subcontractor negotiations and develop competitive pricing models that protect margin and win probability.
Nov 2022 — Nov 2023

Pricing Manager

Koniag Government Services · Chantilly, VA

  • Aligned cross-functional pricing strategies with capture goals across federal civilian contracts.
  • Directed GSA and GWAC pricing adjustments and negotiated favorable supplier terms to strengthen bid competitiveness.
Nov 2021 — Nov 2022

Senior Pricing Manager

Illuminate Corporation · Herndon, VA

  • Owned the pricing roadmap and partnered with executive leaders on commercial and government deal strategy.
  • Led pricing and program control analysts while collaborating across Sales, Finance, Marketing, and Product on new launches.
Feb 2018 — Jul 2021

Strategic Pricing Manager

All Native Group — Ho-Chunk Corporation · Fairfax, VA

  • Partnered with capture and proposal teams to align federal pricing with win strategy.
  • Mentored a three-person pricing team and developed proposal procedures and indirect rate guidance.
Dec 2015 — Dec 2017

Principal Proposal Analyst

Raytheon Corporation · Chantilly, VA

  • Led pricing support for competitive proposals and engineering changes across federal civilian and defense markets.
  • Mentored junior staff and partnered with capture teams and senior regulatory agency staff on accurate, balanced pricing.
Jul 2013 — Jul 2015

Pricing Manager

Coastal International Security · Upper Marlboro, MD

  • Built and mentored a four-person pricing team and trained analysts on indirect rate development.
  • Created a comprehensive federal pricing model that contributed to new contract wins and revenue growth.
Dec 2011 — Jul 2013

Pricing Consultant

Waide Consulting Group

  • Advised government and quasi-government clients on Price-to-Win strategies and pricing department development.
  • Led vendor negotiations and delivered labor-rate analysis, financial models, and pricing trend insights.
Feb 2009 — Dec 2011

Senior Pricing Analyst

Deloitte Services LLP · McLean, VA

  • Partnered with Contracts, Business Development, Operations, and Finance to build competitive federal cost/price proposals.
  • Advised clients and senior management on pricing strategy and negotiated cost positioning with subcontractors.

03 / Expertise

The skills behind the strategy.

Strategy & growth

  • Strategic pricing
  • Price-to-Win
  • Capture support
  • Competitive analysis
  • Market trends
  • XaaS sales & pricing

Financial & analytical

  • Financial modeling
  • Profitability analysis
  • Cost analysis
  • Revenue projections
  • Budget forecasting
  • Advanced MS Office

Federal contracting

  • FAR
  • GSA / GWAC schedules
  • RFP / RFQ / RFTOP
  • CPFF, CPAF, T&M, FFP, IDIQ
  • DCAA / DCMA
  • Basis of Estimate

Leadership & collaboration

  • Team building & mentoring
  • Executive stakeholder relations
  • Vendor negotiations
  • Cross-functional collaboration
  • Coaching & consulting
  • Process development
Gallup strengthsSelf-AssuranceFocusRelatorAchieverCommand

04 / Selected highlights

Strategy put into practice.

A few highlights from a career in pricing, growth, and leadership.

Selected professional contributions
01
FEDERAL PRICING

A stronger foundation for winning bids

Built a comprehensive federal pricing model at Coastal International Security, contributing to new contract wins and revenue growth.

Financial modelingBid strategy
02
BUSINESS DEVELOPMENT

Competitive positioning for growing contractors

Advise 8(a) government contractors on GSA Schedule pricing and go-to-market strategies, aligning proposals with federal civilian agency needs.

GSA schedulesCapture support
03
TEAM LEADERSHIP

Building capability beyond the proposal

Led and mentored pricing teams, developed proposal procedures, and trained personnel to create accurate, competitive submissions.

People developmentProcess improvement

[Placeholder: add project names, quantified results, or case-study links when available.]

05 / Get in touch

Good conversations.
Great possibilities.

Let’s talk about pricing strategy, federal opportunities, or what we can build together.

Silver Spring, Maryland